Marketing Facts?
The Average Consumer Visits a Supermarket and/or Drug Store Nearly Four Times Every Week.1 With on-pack promotions, you've got ample opportunities to reach your consumer directly. More than 60% of shoppers take time to venture down every aisle.
70% of All Purchasing Choices are Made in the Store.2 Reach your consumers at the point of sale with on-packs at the critical moment when they're making a choice between your product and the competition.
Consumers notice on-pack promotions more than checkout or shelf dispenser coupons.1
Retailers Also Prefer Products with On-Packs.3 Retailers rank on-packs second out of all possible promotional vehicles for generating incremental sales.
Almost 89% of adults use Cents-Off Coupons.4 Retailers give more shelf space to products with their own coupons, knowing they'll move faster than other products. It's a great tactic for increasing shelf space and moving product.
On-Packs Work Better Than Other Promotions.5 Instant redeemable coupons are 20 times more effective than free-standing inserts, and move five times more product at the same production cost.
Consumers Pay Attention to on-Pack Promotions.6 When surveyed, 56% of shoppers say they pay frequent attention to on-pack offers and information. Shoppers want to save money and want to know about the products they are buying, making on-packs ideal communicators. In fact, almost 33% of consumers are motivated to buy a new product by on-pack coupons